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Markup Calculator

This markup calculator turns your cost and a markup % (or a desired margin %) into a selling price, profit, markup, and margin. Markup is (price − cost) / cost. Margin is (price − cost) / price.

Math runs in your browser. Nothing is uploaded.

Selling price
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Profit
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Markup %
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Margin %
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How it works

How do I calculate markup?
Markup % = (selling price − cost) / cost × 100. If an item costs $50 and sells for $62.50, profit is $12.50 and markup is 25%.
How do I find the selling price from a markup percentage?
Selling price = cost × (1 + markup % / 100). With a $50 cost and 25% markup, the selling price is $62.50.
How do I find the selling price from a target margin?
Selling price = cost / (1 − margin % / 100). With a $50 cost and a 20% margin, the selling price is $62.50. That same price is a 25% markup, which is why markup and margin are not interchangeable.
Is any data uploaded?
No. These calculators and QR codes run in your browser.
How do markup and margin differ?
Markup is (price − cost) / cost. Margin is (price − cost) / price. The same profit yields different percentages.